The NME is to get a redesign in a bid to re-launch itself as a more serious music magazine.
Faced with downward spiralling circulation figures, the magazine has decided to restore its previous reputation for music trend-setting and insightful journalism.
A print and online campaign will target readers of other IPC publications.
Marketing will also take place across other brand extensions such as the club nights, NME TV and NME Radio.
The re-brand is marked tomorrow (April 7th) with the sale of a special edition of the NME, that has ten alternate covers featuring stars including rapper MIA, Florence + The Machine, R&B singer Rihanna, metal band Biffy Clyro and dance group LCD Soundsystem.
There will be an array of new in-depth features and new columns giving insider comment on industry developments, from well-known figures in music.
According to Marketing Week, columnists will include Emily MacKay, Vice writer Gavin Haynes and Luke Lewis.
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