Accessability Links
Search for Jobs

News International starts pay wall drive

29 Mar 10 - 12:00AM
News International is to introduce a pay wall to its Times and Sunday Times websites from June onwards.

The publisher expects to shed casual readers and instead focus on "super-serving" a customer base that has been built up ahead of the pay wall through special subscriber initiatives.

Readers will be charged either £1 a day to access content or £2 for a week's use. Those that subscribe to the print version will have free access to the websites.

Other newspapers will be assessing the impact of the move, which may resuscitate an industry which has seen revenues fall by £700 million in the past year.

The Sunday Times told its readers last weekend: "If we keep giving it away [content] we will no longer be able to do that. Inevitably the spending will decline, and with it the quality of the journalism.

"We believe many readers will be prepared to pay this relatively small amount because they value our journalism and they understand that nothing of value is free."

Find the latest digital jobs from pfj

Digg It! facebook google google-reader windows-live live-journal lycos propeller StumbleUpon Technorati yahoo Add This
Related headlines
Budget to help UK become 'Europe's technology centre'
23 Mar 12 - 12:00AM From the IAB Chancellor George Osborne has revealed several broadband upgrades and tax breaks for the video game indu...
BBC confirms pay-for-download service
16 Mar 12 - 12:00AM From IAB BBC director-general Mark Thompson has confirmed plans for an iTunes-style download service, which will enab...
Google’s 2011 review is most shared UK ad in December
10 Jan 12 - 12:00AM Google’s video round-up of 2011 was the hottest new ad in the IAB UK Ads Chart during December. 1. Zeitgeist 2011: Year...

Related news
Budget to help UK become 'Europe's technology centre'
23 Mar 12 - 12:00AM From the IAB Chancellor George Osborne has revealed several broadband upgrades and tax breaks for the video game industry in his 2012 Budget, which was announced earlier today (March 21st). He rev...
Related blogs
Five Minutes with Starcom Mediavest Group
Posted by: Jenny Henson 11 May 12 - 12:00AM We caught up with our client Richard Hocking, Head of Performance Marketing at SMG Performance. Prio...
Related videos
Search More News
Open the calendar popup.
Open the calendar popup.