Guardian News & Media to drop bulk sales
11 August 2009 17:19
Bulk sales currently count for 3.9 per cent of Guardian sales and 5.1 per cent of Observer sales but are sold at a reduced rate as a way to permeate new markets and increase advertising revenue.
However, the latest announcement means that the media publishing group will no longer supply the newspapers, which are free to readers.
GNM director and general manager for newspapers Joe Clark told Guardian Media: "To a greater or lesser degree bulk sales are used by newspaper groups to prop up their ABC figure. Yet their credibility in the ad community is low.
"We are abandoning this practice in order to present a clearer, more honest picture of our sales performance to advertisers and to reinforce the quality of our product to readers."
He went on to say that the system of providing bulk newspapers is "outdated" and that he hope other prominent newspaper publishers will follow suit.
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