Skip to content

Welcome to pfj   Login

Guardian News & Media to drop bulk sales

11 August 2009 17:19

Guardian News & Media (GNM) group has announced that it will cease supplying bulk copies of the Observer and Guardian newspapers to hotels and airports.

Bulk sales currently count for 3.9 per cent of Guardian sales and 5.1 per cent of Observer sales but are sold at a reduced rate as a way to permeate new markets and increase advertising revenue.

However, the latest announcement means that the media publishing group will no longer supply the newspapers, which are free to readers.

GNM director and general manager for newspapers Joe Clark told Guardian Media: "To a greater or lesser degree bulk sales are used by newspaper groups to prop up their ABC figure. Yet their credibility in the ad community is low.

"We are abandoning this practice in order to present a clearer, more honest picture of our sales performance to advertisers and to reinforce the quality of our product to readers."

He went on to say that the system of providing bulk newspapers is "outdated" and that he hope other prominent newspaper publishers will follow suit.

For the latest publishing and editorial jobs from pfj, click here
ADNFCR-1665-ID-19307796-ADNFCR


Related Articles

Leading outdoor advertising firm sees profit boost
30/07/10

Associated Newspapers to launch fashion and beauty magazine
03/06/10

Marketers should look beyond these shores
20/05/10

Google's privacy practices are 'not being challenged'
27/04/10

'Unbiased' Independent re-launches with election-focused campaign
20/04/10

News content should remain free, says PM
15/04/10

Related Jobs

Media Sales Executive
Location: London
Salary: £16000 - £18000 per hour + Commision

Creative Solutions - maternity cover
Location: London
Salary: £35000 - £40000 per annum + commission

Key Account Manager-Construction and Architecture-B2B
Location: City of London
Salary: £22000 - £29000 per annum + benefits and comission

Senior Sales Exec - Display - B2B Title
Location: London
Salary: £22000 - £25000 per annum + benefits and commission

Sales Executive
Location: South West London
Salary: £20000 - £22500 per annum


Job Search

Advanced job search

London and South East Awards 2007 | RBA | Highly Recommended

Job Basket

You currently have 0 jobs in your basket.

Salary Surveys
Visit our Mobile Website
Timesheets login