Zurich confirm Mindshare victory
30 June 2009 17:35
Zurich's contract, which is thought to be worth somewhere in the region of £100 million, has been officially awarded to Mindshare after a lengthy pitching process which included several major competitors.
Chief marketing and communications officer at Zurich, Arun Sinha, said: "At a time of changing media landscapes, we believe it is important to consolidate our media spending with one media agency in order to maximize the value of our investments.
"The collaboration with Mindshare offers Zurich new opportunities to further grow Zurich into a leading global brand and to enhance our global market presence."
Mindshare is a global media network which handles clients such as Nike, LG and Unilever.
Its parent company WPP group is responsible for upwards of 135,000 employees in its various companies and associates.
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