T-Mobile appoints head of brand and marketing

27 January 2010 16:57

Mobile operator T-Mobile has recruited its first head of brand and marketing to help boost its promotional activities.

Lynne Ormrod has been chosen to take on the top media job, taking on responsibility for the company's overall marketing strategy.

Formerly head of brand development at the firm, Ms Ormrod will report to UK head of brand and communication Lysa Hardy.

The appointment comes as part of a wider restructure of T-Mobile's marketing department, which aims to consolidate its activities.

Srini Gopalan, the company's chief marketing officer, told Marketing Week that under the previous arrangement, T-Mobile had different teams working across various parts of the business, such as sales and retail.

"We wanted to centralise this into one brand team and one advertising team, with the aim of having the T-Mobile brand running consistently through everything we produce," he remarked.

T-Mobile has over 17 million customers and 275 stores across the UK.

Posted by Gemma Roskell

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