Skip to content

Welcome to pfj   Login

IPC Media launched revamped Nuts magazine

26 January 2010 16:19

Magazine publisher IPC Media has revealed a new look Nuts, which is being promoted with a £500,000 marketing campaign.

The revamped publication is now sleeker in design and contains a range of new editorial franchises.

A month-long campaign will be launched at 49 football grounds across the UK, starring characters from the magazine's new comic strip Striker.

Other new features include Nuts About Sport, which will reveal the comic side of the week's sporting news, and a fashion section called 10 Must Haves of the Week.

Nuts editor Dominic Smith said: "Every issue of Nuts is read by over 900,000 people, and they know what they like. All our development focused on what the readers said they wanted more of from Nuts."

The revamp comes after Bauer Media said it was making over its FHM title in an effort to shake off its lad's mag reputation, Campaign Live reported.

Those seeking media jobs in the magazine industry may find that these and other redesign projects open up some interesting opportunities.

Posted by Stanley Jack

For the latest publishing and editorial jobs from pfj, click here
ADNFCR-1665-ID-19578871-ADNFCR


Related Articles

Associated Newspapers to launch fashion and beauty magazine
03/06/10

'Unbiased' Independent re-launches with election-focused campaign
20/04/10

News content should remain free, says PM
15/04/10

Three new editors appointed at Hearst
08/04/10

NME goes back to old school journalism
06/04/10

News International starts pay wall drive
29/03/10

Related Jobs

Principle Research Analyst £18K
Location: London
Salary: £18000 - £20000 per annum + excellent benefits package

Designer
Location: City of London
Salary: £20000 - £25000 per annum + Excellent Benefits

Marketing Copywriter, £20K to £25K
Location: Staines
Salary: £19000 - £25000 per annum + excellent benefits package

Operations Executive (newswire)
Location: London
Salary: £20000 - £24000 per annum + excellent benefits package

Editor (B2B) Hereford £30K to £37K
Location: South West England
Salary: £30000 - £37000 per annum + excellent benefits package


Job Search

Advanced job search

4 Years Running - a Times Top 100 Company to Work For

Job Basket

You currently have 0 jobs in your basket.

Salary Surveys
Give us feedback about this site
Timesheets login