IPC Media launched revamped Nuts magazine

26 January 2010 16:19

Magazine publisher IPC Media has revealed a new look Nuts, which is being promoted with a £500,000 marketing campaign.

The revamped publication is now sleeker in design and contains a range of new editorial franchises.

A month-long campaign will be launched at 49 football grounds across the UK, starring characters from the magazine's new comic strip Striker.

Other new features include Nuts About Sport, which will reveal the comic side of the week's sporting news, and a fashion section called 10 Must Haves of the Week.

Nuts editor Dominic Smith said: "Every issue of Nuts is read by over 900,000 people, and they know what they like. All our development focused on what the readers said they wanted more of from Nuts."

The revamp comes after Bauer Media said it was making over its FHM title in an effort to shake off its lad's mag reputation, Campaign Live reported.

Those seeking media jobs in the magazine industry may find that these and other redesign projects open up some interesting opportunities.

Posted by Stanley Jack

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IPC Media launched revamped Nuts magazine

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