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Goodpractice chooses Family

17 December 2008 15:49

Online management company Goodpractice has hired Edinburgh-based agency Family to manage its advertising.

Coming first in a five-way pitch for the contract, Family impressed Goodpractice in a tightly fought battle.

Peter Casebow, CEO of Goodpractice, said: "In the current economic climate it takes a superhuman effort for organisations just to stand still.

"Today it's all about maximising what you have so that your business can perform to the highest level."

Acquiring new talent can ensure a company does more than just stand still, and instead prospers in the current climate of economic struggle.

The media sector is perhaps feeling the economy bite harder than most sectors, although marketing and recruitment are both ways of ensuring a company stays on top.

A Drum report quotes Ian Wright, managing director of Family, as saying: "We are delighted to be with a market-leading organisation such as Goodpractice.

"We have exciting plans for 2009 to promote their brand and their products and hopefully we can play our part in encouraging businesses to be better trained and more efficient."

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