Media agency appoints new business development director
15 February 2010 18:02
According to Media Week, Cathy McPherson will take up the role at Target Media, reporting to managing director Rob Wilkerson.
Ms McPherson is a founding partner of All Response Media and has held various media jobs at agencies such as Carat.
Her appointment comes as Target Media is looking to expand its business, making up for the loss of a major planning and buying account at the start of the year.
The news may be welcomed by media job seekers, as it could signal the opening of opportunities at the agency in the future.
Welcoming Ms McPherson to the Target Media team, Rob Wilkerson said: "Cathy is an industry veteran and her presence in our senior team will greatly enhance our client service offering and boost our growth."
Target Media has a range of high profile clients, including Universal Music, Apollo Cinemas, Sega and the Man Booker Prize.
Posted by Stanley Jack
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