Stella refreshes ad agency with Mother
2 December 2008 08:57
The announcement comes after a battle for the contract between Mother and Publicis, and also follows the agency being granted the contract to represent the beer's four per cent brew earlier this year.
A spokeswoman for InBev said simply: "We can confirm that Stella Artois has selected the agency Mother, to work on Stella Artois' new global advertising campaign."
The importance of injecting new blood into a company's organisation cannot be underestimated in the face of growing concerns over the UK and global economies.
Many businesses are announcing severe job cuts in reaction to a potential recession, but adding critical new thinkers and fresh perspectives to a business could ensure an organisation retains its competitive edge.
Signing a contract with Mother means the end of a 26-year partnership with ad agency Lowe, which created the beer's infamous "reassuringly expensive" tagline.
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