Wax Communications awarded global recognition
23 October 2008 16:55
A Creative Match report stated that the organisation was rewarded for its work on the campaign as it took home silver in the Best Effective Long-Term Marketing Campaign category.
The campaign has so far generated a whopping £52 million for local communities but the award on Monday (October 20th) night came from an international judging panel.
Matt Tabb, Wax managing director, was quoted by Creative Match as saying: "This is further proof of how Active Kids has affected people. It's a winning campaign in every sense of the word and we are delighted that the MAA has recognised the way it has activated shoppers with its vibrancy, brilliant execution and a belief that we could make it work harder each year."
There were a total of 150 judges from 25 countries which voted for a winner of the award, meaning the Active Kids campaign is truly an internationally recognised brand.
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