The London Evening Standard has posted the highest circulation figures in its 180-year-history, new statistics show.
Coming just a few months after the publication moved to become a free title, newly-released figures from the Audit Bureau of Circulations (ABC) show that it boasted an average net circulation of 610,226 for February.
This compares with the figure of 256,229 recorded in September of 2009, the final month when it was a paid-for title, with the statistics also suggesting that editorial re-branding, as well as the cost factor, has helped to drive popularity over the past few months.
Indeed, the Evening Standard's readership figures show that its Tuesday edition, which focuses on lifestyle issues such as fashion and relationships, is consistently the most popular with Londoners, closely followed by the Wednesday 'Homes and Properties' edition.
This comes as the paper continues to roll out its mobile content, with smartphone users to be offered access to its latest news on the go through a new application.
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