From the IAB
Google has revealed that it will be focusing on its online advertising offerings and will be closing down its TV ads programme in the coming months.
In a blog post at the end of last week, the search engine giant announced its plans to abandon its TV advertising scheme, which was launched in 2007 with the aim of selling these promotional messages in the same way as online ones.
It also hoped to bring digital buying and measurement techniques to traditional TV ads and in some respects enjoyed success as some of its clients ventured into the platform for the first time.
However, as video is increasingly being viewed online and across numerous devices, Google has decided to shut down its TV ad programme to focus on other platforms.
In the blog post, it stated: “We’ll be doubling down on video solutions for our clients (like YouTube, AdWords for Video, and ad serving tools for web video publishers).
“We also see opportunities to help users’ access web content on their TV screens, through products like Google TV.”
Its Google TV product is a set-top box that gives consumers access to Chrome, YouTube and Google Play on their TVs.