Skip to content

Welcome to pfj   Login

Online video advertising bucks growth trends

27 July 2010 11:45

Video advertising is the preferred medium of younger audiences, according to one industry expert.

In response to its growth, comScore launched Video Metrix 2.0 for marketers to measure return on investment.

The tool will be used to collect statistics on video ad impressions.

Online advertising growth is already outstripping other major media, having grown to $55.2 billion (£36.2 billion) last year, despite tough economic conditions.

Commenting on the figures, managing director of Web TV Enterprise, Jamie Estrin, said that the strongest performing medium remained video.

"In online video we are seeing continued growth and each quarter the line is going in an upward curve."

He added that it was more acceptable to some target markets which might otherwise be turned off by intrusive advertising.

"Consumers, especially young people, don't expect to pay for content because they've grown up with the internet - especially the 16 to 24 demographic who want free content. They understand the need for it to be paid for by online video advertising."

Posted by Stanley Jack

For the latest new media, online and digital jobs from pfj, click here
 ADNFCR-1665-ID-800006071-ADNFCR


Related Articles

Astroturfing 'is unethical'
07/09/10

"90/10 rule crucial for engagement"
09/08/10

Marketing tools 'should mimic teen shopping experience'
06/08/10

More than seven in ten consumers 'prefer email marketing'
06/08/10

Mobile marketing to become bigger than internet
26/07/10

Social media influencers 'don't have the most followers'
21/07/10

Related Jobs

PPC Executive / SEM Executive
Location: West End
Salary: £100 - £200 per day

RedDot Web Developer
Location: City of London
Salary: £200 - £210 per day

FMCG Business Development Manager
Location: West London
Salary: £30000 - £35000 per annum + Commission

Agency Sales Account Manager - Amazing Company!
Location: London
Salary: £32000 - £35000 per annum + Commission + Benefits

Head Of Search - Leading Agency
Location: Manchester
Salary: £45000 - £50000 per annum + upto £50k Basic + Benefits


Job Search

Advanced job search

London and South East Awards 2007 | RBA | Highly Recommended

Job Basket

You currently have 1 job in your basket.

View Job Basket

Get £200. Recommend this site to a friend
Visit our Mobile Website
Timesheets login