National Trust embraces digital media
17 September 2009 17:49
Focusing on user-generated content (UGC), the websites, which are being developed in-house, are expected to go live before the end of this month.
In addition to interactive features and UGC, the websites will consist of event listings, visitor information and a detailed history of each property.
According to Third Sector Online, the trust also intends to hire a new head of digital media, whose job it will be to manage a £2 million annual budget.
The first round of interviews for the £60,000 position are due to begin during the forthcoming weeks.
The website reported last year that the National Trust was intending to invest almost £5 million over a five-year period in an overhaul of its digital communications.
As well as protecting and opening 300 historic houses and gardens to the public, the National Trust owns 49 industrial monuments and mills.
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