Media campaign for Economist
2 July 2009 17:19
lasting for 70 seconds, the advertisement represents the magazine's efforts to re-engage with the UK market after gaining significant popularity in the US.
Called 'Red Wires', the ad features a man jumping between wires above a city street.
UK publisher of The Economist, Yvonne Ossman, said: "Intellectually curious people take intense satisfaction from building up their personal store of knowledge whether they read The Economist or not.
"They see the world in terms of connections and we want to communicate how The Economist sees things in the same way. Red Wires is about the thrill that stimulated minds enjoy."
AMV BBDO is a creative agency which has a client list including Aviva, Guinness and Make Poverty History.
BBDO is one of the largest creative agencies on the world with offices in 79 countries.
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