Skip to content

Welcome to pfj   Login

JC Decaux wins major Reading advertising contract

8 March 2010 15:36

Marketing company JC Decaux has reached a new agreement with Reading Borough Council that will see dozens of new bus shelters used to create fresh advertising space across the town.

Until recently, rival advertising company Clear Channel held the contract for providing bus shelters for the Berkshire town.

As this has now expired, a number of shelters are set to be removed temporarily before JC Decaux's 15-year deal comes into effect.

As well as supporting a number of media sales jobs within the company itself, the terms of the deal will also see local residents benefit from more-frequent servicing of their bus shelters.

In addition, a number of the 180 new shelters will also be fitted with solar-powered display screens, with more on the way should these trails prove a success, the Reading Post has reported.

Just last month, JC Decaux won a separate contract for a number of new advertising billboards in the borough of Trafford, Greater Manchester.

It is hoped that, as well as supporting a number of media sales jobs for the region, the development will also boost advertising presence in key spots leading up to the Trafford Shopping Centre and the Old Trafford football stadium.

Posted by Stanley Jack

For the latest new media, online and digital jobs from pfj, click here
ADNFCR-1665-ID-19656034-ADNFCR


Related Articles

Email 'still important for digital marketing'
23/07/10

Cancer charity, online fashion store to target youth
22/07/10

Social media is 'not a challenge to conventional news channels'
02/06/10

AOL to sell off social networking site
08/04/10

Report highlights need for SEO professionals
16/12/09

GCHQ recruitment campaign launched on Xbox Live
23/11/09

Related Jobs

Online Account Manager Consumer Title - Maternity Cover
Location: London
Salary: £30000 - £40000 per annum + Excellent Commision

Senior Planner/Buyer (Digital)
Location: West End
Salary: £140 - £160 per day

Client Services Manager
Location: London
Salary: £30000 - £50000 per annum + Full Benefits Package + Bonus

SEO Executive - Digital Agency
Location: London
Salary: £23000 - £25000 per annum + Career Progression

Email Marketing
Location: London
Salary: £24000 - £26000 per annum


Job Search

Advanced job search

REC Qualified Recruiters | alljobsuk.com NORA Winner 2007

Job Basket

You currently have 0 jobs in your basket.

Salary Surveys
Visit our Mobile Website
Timesheets login