JC Decaux wins major Reading advertising contract

Marketing company JC Decaux has reached a new agreement with Reading Borough Council that will see dozens of new bus shelters used to create fresh advertising space across the town.

Until recently, rival advertising company Clear Channel held the contract for providing bus shelters for the Berkshire town.

As this has now expired, a number of shelters are set to be removed temporarily before JC Decaux's 15-year deal comes into effect.

As well as supporting a number of media sales jobs within the company itself, the terms of the deal will also see local residents benefit from more-frequent servicing of their bus shelters.

In addition, a number of the 180 new shelters will also be fitted with solar-powered display screens, with more on the way should these trails prove a success, the Reading Post has reported.

Just last month, JC Decaux won a separate contract for a number of new advertising billboards in the borough of Trafford, Greater Manchester.

It is hoped that, as well as supporting a number of media sales jobs for the region, the development will also boost advertising presence in key spots leading up to the Trafford Shopping Centre and the Old Trafford football stadium.

Posted by Stanley Jack

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