Fudge appointed online branding role
30 December 2008 13:14
Creative Partnerships Stoke and Staffordshire has appointed Fudge to work with PCL in order to ensure the public are aware of the company's work through online and some offline brand identity.
David Eccles, Fudge managing director, said: "The new identity and website will play a vital role in the growth of the creative economy throughout Stoke and north Staffordshire, while enriching creative industry engagement with the public, private and education sectors."
The deal highlights the growing attention paid to digital marketing by all sorts of organisations.
As 2009 draws closer, forecasts of the growth in digital marketing have been cut by over 50 per cent but the sector is still predicted to grow by a full 7.2 per cent in the year.
As such there is good reason for many companies to invest in graduate recruitment for their digital marketing departments, as new and younger employees will likely carry some of the freshest ideas for an organisation.
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