Marie Claire reaches deal with MSN
6 January 2010 17:12
According to Brand Republic, the MSN Life and Style channel will carry Marie Claire branded sections on beauty, fashion and news.
Through the partnership, visitors to MSN will also be able to click on links to photos, celebrity news and feature articles on Marie Claire's site.
The deal forms part of a wider effort by the magazine to boost its online readership. It recorded 592,000 unique website views in December.
For MSN, the partnership will widen its fashion, beauty and celebrity news offers, allowing it to boost its appeal among new audiences.
The move could be good news for those seeking media jobs in the magazine industry, as it could lead to further content deals down the line.
Marie Claire is published by IPC Media, whose other UK magazine titles include Look, Loaded, NME and Woman's Weekly.
Posted by Gemma Roskell
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