Man U Schools receives facelift
27 October 2008 02:52
Creative Spark has also created marketing material and a new branding focus for the organisation, a Drum report details.
Neil Marra, Creative Spark director, said of the new work: "We wanted to give Manchester United Soccer Schools' website and creative print a passionate and magical feel.
"Most importantly, we wanted to give children something to aspire to, the short film on the website's home page featuring Rooney, Ronaldo, Tevez and Hargreaves definitely does this."
The marketing campaign has been described as "gritty" in order to inspire an understanding of the amount of work involved with becoming the best footballers in the world.
Manchester United already enjoys success as one of the most recognised brands in the world, with official Man U stores found as far away as Asia.
Such a widespread recognition may be seen as something of a curse too, however, as the brand has to battle the notion that it is simply a 'big business'.
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