Original Source selects Mountain Mayhem for sponsorship
27 January 2009 09:25
The shower gel and cleansing product company has revealed that it will sponsor the Mountain Mayhem event as it is attended by the company's target users; young, daring people.
Philippa Heywood, senior brand manager at Original Source, said that the tie-up was a natural fit: "This is the perfect fit for Original Source. We're getting the brand involved in what its users naturally love to do.
"It also makes sense for Original Source washing products to have a presence at one of the muddiest and most intense events in the UK," she added.
A full PR marketing campaign will be created by Staniforth, the sister company to Manchester agency TBWA.
Selecting a third party agency to take care of the long-term PR responsibility is a decision which highlights the importance of maintaining an outward perspective on recruitment during the current recession.
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