ASA clips wings of Transform magazine ad
18 November 2008 18:05
The Advertising Standards Agency (ASA) was alerted to the advert by the Harley Medical Group, Transform's rival, which claimed that it should be able to lay claim to the phrase as it has the highest referral rate.
The ASA agreed with the Harley group and as such the advert, which appeared in women's magazines Cosmopolitan, Company and Glamour were ordered to be amended.
The industry is said to be worth over £1 billion and only yesterday (November 17th) the Harley group released figures showing a significant growth in the popularity of cosmetic surgery as demand for tummy tucks was said to have risen by 31 per cent in the past five years.
Similarly, male breast reduction is 24 per cent more popular and female breast lifts rose in demand by 18 per cent.
The ASA recently banned a GHD hair products advert after it received 23 complaints regarding the mixture of religion and sexuality.
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