Accessability Links
Search for Jobs

'Boltband' highlights future recruitment demand for those with online media know-how

22 Aug 08 - 12:00AM

Virgin Media has approached the world's fastest man, Usain Bolt, in order to request he appears on the company's advertising campaign for its new broadband service.

Appropriately named 'Boltband', the service boasts a 50Mb service - more than twice as fast as rivals, and it is hoped the world's fastest man will represent the product.

Ashley Stockwell, head of Virgin Media's marketing operation, said: "Our new 50Mb service will deliver even faster lightning broadband speeds, which is why we feel that Usain will be the perfect ambassador for our campaign."

The service demonstrates the leaps being made in UK broadband services, and highlights the advancements that websites of the future are contemplating at present.

Already, video content online has proven to be a significant draw to all forms of sites, and online media recruitment by companies across the private and public sector is likely to rise in the coming years.

Virgin Media has so far recruited Samuel L Jackson, Ruby Wax and Uma Thurman in its previous campaigns.

Find the latest digital jobs from pfj

Digg It! facebook google google-reader windows-live live-journal lycos propeller StumbleUpon Technorati yahoo Add This
Related headlines
Budget to help UK become 'Europe's technology centre'
23 Mar 12 - 12:00AM From the IAB Chancellor George Osborne has revealed several broadband upgrades and tax breaks for the video game indu...
BBC confirms pay-for-download service
16 Mar 12 - 12:00AM From IAB BBC director-general Mark Thompson has confirmed plans for an iTunes-style download service, which will enab...
Google’s 2011 review is most shared UK ad in December
10 Jan 12 - 12:00AM Google’s video round-up of 2011 was the hottest new ad in the IAB UK Ads Chart during December. 1. Zeitgeist 2011: Year...

Related news
Budget to help UK become 'Europe's technology centre'
23 Mar 12 - 12:00AM From the IAB Chancellor George Osborne has revealed several broadband upgrades and tax breaks for the video game industry in his 2012 Budget, which was announced earlier today (March 21st). He rev...
Related blogs
Five Minutes with Starcom Mediavest Group
Posted by: Jenny Henson 11 May 12 - 12:00AM We caught up with our client Richard Hocking, Head of Performance Marketing at SMG Performance. Prio...
Related videos
Search More News
Open the calendar popup.
Open the calendar popup.