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Pinterest for Business Launched
19 Nov 12 - 12:00AM From the IAB Fast growing social networking website Pinterest has launched a new business arm to help brands market their services and products. Until this week, companies that used Pinterest for marketing purposes were technically breaching the website's terms of use, which did not allow commercial endeavours. However, the rules of engagement have now changed, with the image centric site l...

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Twitter users to choose outcome of Mercedes TV ads
4 Oct 12 - 12:00AM From the IAB Mercedes-Benz will be asking Twitter fans to determine the outcome of its TV ads, promoting its new A-Class vehicle, during an ad brea...
Google to focus on online advertising
18 Sep 12 - 12:00AM From the IAB Google has revealed that it will be focusing on its online advertising offerings and will be closing down its TV ads programme in the ...
Digital campaigns boosted by Olympics, claims Google
17 Aug 12 - 12:00AM From the IAB Brands running online advertising and social media campaigns experienced an uplift during London 2012, with search volumes being highe...
The Great British Social Media Festival - summary
16 Jul 12 - 12:00AM From the IAB The IAB’s largest and most progressive event of the year purely dedicated to social media. Over 200 attendees across the digital mark...
Budget to help UK become 'Europe's technology centre'
23 Mar 12 - 12:00AM From the IAB Chancellor George Osborne has revealed several broadband upgrades and tax breaks for the video game industry in his 2012 Budget, which...
BBC confirms pay-for-download service
16 Mar 12 - 12:00AM From IAB BBC director-general Mark Thompson has confirmed plans for an iTunes-style download service, which will enable consumers to buy TV shows p...
Aspire Global Network celebrates double whammy
21 Nov 11 - 12:00AM Voted Recruitment Company of the Year 2011 at the APSCo Awards for Excellence Network defies economic gloom with record half year results revea...
Major brands sign up for Google+ UK launch
9 Nov 11 - 12:00AM Burberry, MailOnline, O2 and Mumsnet.com are among the first UK brand partners to launch pages on Google's social network, Google+, as it steps up its...
Aspire Global Network launches inaugural recruitment survey
26 Sep 11 - 12:00AM 26, September, London: Aspire Global Network has revealed the findings of its first ever recruitment survey - ‘Be Aspired’. It marks the launch of a b...
Virgin CMO hints at move into 'key markets'
9 Sep 11 - 12:00AM Ian Rowden, the newly installed chief marketing officer of the Virgin Group, today (8 September) said he would be looking to strengthen the existing V...
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