Develop Your Media Career

Midas

Pfj midas seminar in aid of RNLI

Media Agencies, friend or foe?

Date: Tuesday 23rd June 2009

Time: Drinks Reception 6.15pm
Seminar 7pm – 8.30pm

Location:
Covent Garden Hotel,
10 Monmouth Street
London
WC2H 9HB

Session Speaker:
Guy Blackden, Head of B2B, Mindshare

About the Seminar

The UK B2B media sector is arguably the most innovative and competitive in the world yet unlike almost all other sectors, relationships between agencies and owners are often misunderstood; fraught or non-existent. So in the most challenging media market experienced for a generation is it time for a better understanding as to how both parties can find a win win?

Guy Blackden has over 15 years experience of B2B communications.  He started out selling ad space and then moved agency side with Carat rising up to become MD of Carat Business before leaving to join Mindshare as Head of B2B, with the task of developing their B2B capabilities. Over the years, he has worked with a huge number of clients in a huge number of industry sectors and it is quite rare to find a business audience that he hasn't had to target at some point. He and his team plan and buy across on and offline media in the UK and Internationally for clients such as IBM, HSBC, AXA, Caterpillar, Amex, SAP, BP, Ford and COI.

Guy is passionate about B2B communications and developing relationships with media owners from across the board. So this session will give a fascinating insight to how Mindshare operate as well as enabling attendees to discuss how they can get the most out of agency relationships so they are more friends than foes.

During the seminar Guy will talk about:
- what buyers look for
- the tools at their disposal
- how agencies can be good for your business...and why they can be bad
- selling across media channels
- delivering on innovation

There will be ample time and opportunity to ask questions and discuss any frustrations experienced of working through agencies.

Book Now

Tickets are £50 + VAT per delegate paid in advance by credit card, cheque or cash. This is a non profit making event and all surplus funds will go to RNLI

To book tickets please call 0207 612 3821 or email sophiep@pfj.co.uk stating the number of delegate places required, name of delegate(s), job title(s), Company, address and contact telephone number.

Emails are accepted as confirmed request for bookings and are confirmed by our reply. There is no refund in the event of any cancellation.

Bookings will be invoiced by pfj and are payable prior to the event.

For more information call Paul Farrer on 0207 612 3805 or email paul@pfj.co.uk