How Digital Communications Can Beat The Recession

Date: Thursday 5th February 2009
Time: Drinks reception 6.00pm & Seminar 7.00pm - 8.30pm
Location: Charlotte Street Hotel, London
Session Speaker: Hugh Boyle, Head of Digital EAME Ogilvy

About the Seminar

The digital world is changing all over again and the idea that all a digital communications plan should contain is an online strategy is a big mistake.

pfj’s Digital Midas seminar will uncover the future of digital technology. Hosted by Ogilvy’s Head of Digital Hugh Boyle, you will have the opportunity to learn from his 14 years of experience in the interactive media industry. Hugh will open your eyes to the opportunities that will become available to brands via these platforms through emerging technologies.

There are now new, emerging technology enabled media channels at our disposal that will impact on brands and their consumers like never before in new digital areas such as mobile, outdoor and retail. All of which function alongside the internet to create integrated digital activity to engage audiences at home and out of home.

The use of this technology delivers tactical, highly targeted communication and unprecedented relevance to it's audience, with no to little wastage. Whilst delivering the ability to track, report and gauge efficiency on a daily basis - which is surely the perfect way to ensure tight budgets are well spent in a time of financial downturn.

The landscape is being redefined by this and Hugh’s talk is one of future proofing clients and their agencies for this second wave of digital revolution.

To find out more about Hugh Boyle, click here.


Book Now

Tickets are £50 + VAT per delegate paid in advance by cheque, cash or credit card. This is a non profit making seminar and any surplus will go to a charity of the speaker's choice. To enable valuable interactive debate for those attending, Midas Seminars are restricted to less than 50 delegates only.

To book tickets please email midas@pfj.co.uk stating the number of delegate places required, name of delegate(s), job title(s), Company, address and contact telephone number.

Midas is a not for profit seminar with the profits going to Hugh Boyle's chosen charities:
- 'Headway' the brain haemorrhage charity
- A local music initiative in Yorkshire giving normal comprehensive school kids the opportunity to perform at concerts all over Europe.

* Emails are accepted as confirmed request for bookings and are confirmed by our reply. There is no refund in the event of any cancellation. Bookings will be invoiced by pfj and are payable prior to the event.

Click here to download the info sheet on the Midas Seminar to send onto your colleagues

Click here to view the PHD Midas video with Jonathan Fowles, 2008
Click here to view the M2M Advertising video with Peter Thomson, September 2007